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Our sense of smell is a powerful tool that can trigger emotions, recall memories, and influence our behaviours. Incorporating scent marketing techniques into your product range can provide unique selling points and instil brand loyalty with bespoke aromas.

Why Scentmaster is Different

Scentmaster additives, supplied by Addmaster, are uniquely manufactured to allow flavours and fragrances to be delivered in high concentrations. You can choose from the standard range of scents, including chocolate, apple, cherry, and orange, or Addmaster can help you create a bespoke fragrance. These additives are implemented during the production process, and with addition rates usually at 1% or lower, you get a high-quality fragrance and a cost-effective way to stand out in a crowded marketplace.

Ideal Applications for Scentmaster

Scentmaster is perfect for:

• Educational products for use in multi-sensory playrooms and environments

• Flavoured chew toys for domestic and agricultural animal welfare

• Perfumed packaging for food, beverage, and consumer products

• Scented bin liners to mask offensive and unwanted odours

How Scentmaster is Added

Scentmaster masterbatch additives are ideal for film and moulding applications, including Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC), and Ethylene Vinyl Acetate (EVA). Incorporating Scentmaster into the manufacturing process ensures that all of the flavour or fragrance is protected and remains effective for long periods, even at temperatures up to 200°C.

Expert Consultation & Support Free of Charge

Addmaster supports all customers throughout the production process, ensuring that your final fragrance is neither too weak nor too overpowering. They do not charge licence fees for using their products, and you receive their expert technical, regulatory, and marketing assistance free of charge to maximise your investment in our additives.

Scentmaster Technology

Add flavours, fragrances, or odour-masking qualities to your product range with Scentmaster's unique formulation. This ensures your scented or flavoured plastic retains the subtle top notes of a high-quality fragrance. The high temperatures required during polymer processing can often destroy or diminish the effectiveness of a scent, leading to unimpressive results. With Scentmaster, all of the fragrance is protected, allowing your product to benefit from its fragrance technology for longer than standard additives.

How Scentmaster

Scentmaster has four main methods of application:

• Long-lasting and highly concentrated fragrances

• Deodorising benefits to absorb unwanted odours

• Long-lasting flavours from an exceptionally wide range

• Blocking unwanted smells

Scent is one of the most powerful selling tools. For businesses across many sectors, getting the fragrance right can mean the difference between the stench of failure or the sweet smell of success.